REGISTER

Captioning for the deaf and hard of hearing is provided by Ai-Media for all Inside Higher Ed webinars. Transcripts available upon request.

Today’s students move fast. They expect instant answers, personalized support and smooth transitions from their first inquiry to enrollment. But for many institutions, meeting these expectations isn’t easy. Between juggling campus tour requests, staying on top of countless student questions and trying to keep students engaged across multiple channels (with limited staff), it’s easy to feel like you’re falling behind, even when you’re doing your best.

This is what teams usually struggle with:

  • Delayed responses that result in missed opportunities
  • Campus visit requests slipping through the cracks
  • Students dropping off mid-journey without an explanation
  • Teams stretched thin trying to personalize every response
  • Conversion rates that don’t reflect your efforts

In this webinar, we’re getting real about the roadblocks institutions face in today’s enrollment landscape. We’ll dive into practical, high-response strategies that have helped institutions like yours re-engage students and create seamless, meaningful touchpoints – without burning out your team.

What we'll cover:

  • How to respond faster, without losing the human touch
  • Ways to make campus tours easier to schedule and harder to forget
  • Simple ways to reduce drop-offs during the enrollment journey
  • How to improve inquiry-to-enrollment outcomes without more administrative burden

Can't attend the webinar? You should still register -- all registrants, including attendees and absentees, will receive a recording of the webinar and a copy of the presentation slides.

15th May | 2 PM ET

Meeting Them Where They Are: Reimagining Student Engagement in Higher Ed

PANELISTS

Joseph Mowery
Vice President of Online Operations at Ancora Education

Joe has worked in higher education leadership for nearly 25 years and joined Ancora in June 2023. Having served in nearly all functional areas, from academic advising to residence life, to campus president and regional leadership, Joe brings a unique holistic view to his online operations role. Laser focused on delivering the best student experience possible while leveraging process improvement opportunities, under Joe’s leadership the online division has seen record breaking attrition rates, new student start rates and monthly revenue earnings. Joe earned a B.A. in Psychology from SUNY Geneseo and an M.S. in Educational Technology from DeVry University.

Lisa Branson
Senior Vice President of Client Development at enrollmentFUEL

Lisa is senior vice president of client development at enrollmentFUEL, where she helps institutions drive enrollment through strategic partnerships. She has over two decades of experience in public, private and proprietary higher education across both four-year and two-year sectors. She has served as chief enrollment officer, chief retention officer and led national financial aid divisions. Lisa began her career at Mary Baldwin University, later serving as director of student finance at DeVry University and holding leadership roles at Northern Virginia Community College. A subject matter expert in enrollment and financial aid, she has led initiatives to grow enrollment, expand diversity and improve retention. Lisa holds a bachelor’s from Mary Baldwin University and a master’s from James Madison University. She lives in Punta Gorda, Florida, with her family and enjoys boating and scuba diving.

Sasha Peterson
CEO of Science Interactive Group

Sasha Peterson is CEO of Science Interactive and oversees all aspects of the business which serves over 600 campuses around the country focused on expanding access to STEM education primarily through online science education. He joined SI in 2022 from Liaison where he served in a senior executive capacity as well as CEO of TargetX. Under his leadership TargetX was transformed from an email marketing company serving higher education, to a complete student lifecycle solution and the biggest provider of enrollment solutions on the Salesforce platform. Prior to TargetX he held executive positions at a number of top ed tech companies and spent his entire career focused on student outcomes and admissions technology. Sasha is a graduate of the University of California, Berkeley.

WHO SHOULD ATTEND

  • Admissions leaders who want to boost enrollment without adding more complexity
  • Marketing teams striving to connect with today’s digital-native students
  • Enrollment counselors and student success teams focused on improving the student experience
  • Ed tech administrators looking for innovative, scalable solutions that actually work

Prithwi Dasgupta
President of LeadSquared - North America

Prithwi is an experienced business and technology executive spanning 20+ years across P&L management, sales, global operations and digital transformations. Across multiple leadership roles, Prithwi’s core capabilities align to scaling businesses effectively. He is very interested in the overlap of technology and human operations and is an active speaker in various forums and a proponent of the theory of augmented intelligence – which he believes is the road ahead for humans and technology to coexist. Prithwi holds a bachelor’s degree in mechanical engineering and an MBA in marketing. He is based out of Dallas, Texas and spends his free time playing tennis and learning music.