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Today’s learners—working professionals, returning students and career changers—and recent graduates expect flexible, non-traditional pathways such as non-credit programs, microcredentials and workforce training. Successfully meeting these expectations requires programs that are easy for students to discover, apply to and pay for, while also relying on technology and processes that allow institutions to scale efficiently.
This session explores the technology colleges and universities use to design and deliver non-degree programs that work for both learners and staff. Hear from industry experts and university practitioners on practical strategies, common pitfalls and technology considerations that make enrollment experiences seamless and operational workflows manageable.
For Marketing, Enrollment, Alumni Relations, Student Affairs and other Front-Line Staff:
- Tactics to streamline application and checkout experiences to reduce learner frustration
- Ways to make non-degree programs easier for students to find and enroll in
- Strategies to minimize administrative overhead and simplify workflows
- Practical lessons from institutions successfully managing continuing education programs
- Methods for positioning continuing education as a visible, strategic part of your campus offerings
For Tech & Data Staff:
- How to identify system improvements that enable faster program launches and scaling
- Explore technology approaches that support flexible, non-traditional learning pathways
- Learn how to integrate program management and enrollment systems without creating extra complexity
- Understand operational decisions that balance student experience with data oversight and reporting needs
Wednesday, February 4, 2026 | 2:00pm ET
The Infrastructure of Continuing Education: Building the Bridge to Future Enrollment
SPEAKERS
Peter Bernardi
CEO of ElevateActual
Peter Bernardi is a seasoned leader in the Salesforce ecosystem with over a decade of experience helping organizations leverage technology to solve complex challenges in higher education. Peter has partnered with a wide range of large and small institutions to design and implement Salesforce-based solutions supporting recruitment, admissions, student success, commerce and advancement. Today, as CEO and principal consultant at ElevateActual, he works closely with continuing education and higher education leaders to modernize systems, navigate evolving policy requirements, and align technology with institutional strategy.
Cindy Cragg, Ed.D.
Teaching Associate Professor, College of Professional Studies at the University of Denver
Dr. Cindy Cragg is a teaching associate professor at the University of Denver’s College of Professional Studies, where she focuses on graduate education and innovative learning strategies. With a background in marketing strategy, data analytics and campaign management, she brings a unique perspective on how institutions can adapt to shifting enrollment trends and meet the needs of modern learners. Cindy’s diverse professional background has included leadership roles in higher education and the marcom industry, managing graduate-level academic programs, and serving as a national spokesperson for a major nonprofit organization. Her work emphasizes reflective and integrative learning, leveraging tools like eportfolios to connect academic experiences to professional goals. She also speaks nationally on topics related to faculty development, organizational leadership, and the intersection of data, pedagogy and technology
MODERATOR
Joshua Kim, Ph.D.
Assistant Provost for Online Learning Strategy at Dartmouth College
Dr. Joshua Kim is the assistant provost for online learning strategy at Dartmouth and a senior fellow at Georgetown University. Josh has a Ph.D. in sociology and demography from Brown University. He started his career on the faculty at West Virginia University, helped start Britannica.com's education division in San Francisco and was one of the original founders of Quinnipiac University Online. Josh’s published books include, Learning Innovation and the Future of Higher Education and The Low-Density University: 15 Scenarios for Higher Education. Both books are from Johns Hopkins University (JHU) Press, and both came out in 2020. His latest co-authored JHU book, Recentering Learning: Complexity, Resilience and Adaptability in Higher Education, was published in December of 2024. Josh is best known for his Learning Innovation blog on InsideHigherEd.com, a website that receives over 1.9 million monthly visitors. Josh and his wife Julie, a pediatric oncologist at Dartmouth, live in Hanover, NH. They have two adult daughters.
REGISTER
You should still register -- all registrants, including attendees and absentees, will receive a recording of the webinar and a copy of the presentation slides.